Archaeology Is a Brand!: The Meaning of Archaeology in by Cornelius Holtorf

By Cornelius Holtorf

What effect is there at the box to acknowledge that archaeology is a standard function in way of life and pop culture? dependent upon the research of britain, Germany, Sweden and the united states, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in those international locations, and the diversities among media shows and viewers wisdom and charm to the topic, In his general attractive, populist variety, Holtorf discusses the most concepts to be had to archaeologists in attractive with their well known representations. Possessors of a widely known, definitely valued and good underpinned model, archaeologists have to take extra heavily the allure in their paintings.

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Here as elsewhere, what is hinted at and evoked by ancient remains – untouched by archaeological detectives – can encourage contemplations about past people and the course of history (see also Burström 2004). Friday, 16 May 2003 I am on my way home! In the train from York I find a ‘Daily Mirror’. ” A larger feature is dedicated to artefacts from the ‘Titanic’ on display at the Science Museum in London. ” During a stopover back in Peterborough, I notice in a major shopping centre a stand of the local council advertising its own heritage attractions.

That is why, in the end, Ryan has it right after all, when he admits that ”archaeology is one of those professions that seems almost too good to be true” … 23 Cornelius Holtorf ”sort of like being a ski instructor all year round” (p. 309, 311). 12 The popularity of its visitor attraction ‘Jorvik’, formerly The ‘Jorvik Viking Centre’, is almost too good to be true, too. Since it opened in 1984, nearly 14 million paying visitors have been on a spectacular ride through the reconstructed Viking age settlement of ‘Jorvik’, boosting York’s tourist economy by £25 million every year.

Such has been the influence of ‘Time Team’ on the popular consciousness in the United Kingdom that visitors choose to visit York in the footsteps of the TV show that in September 1999 excavated three sites in the centre of the town. The following year, visitor numbers at ‘Jorvik’ were up by 100,000. 9 After checking into my Bed and Breakfast accommodation, I go for a stroll through town. ‘The Haunted Walk of York’ is advertised for the same evening and I decide to take part. Tony is our guide and he tells us ghost stories as well as gory histories while walking through York’s old town centre.

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