By David Brooks
It was lovely effortless to differentiate among the bourgeois global of capitalism and the bohemian counterculture. The bourgeois labored for companies, wore grey, and went to church. The bohemians have been artists and intellectuals. Bohemians championed the values of the liberated Sixties; the bourgeois have been the enterprising yuppies of the Eighties.
yet now the bohemian and the bourgeois are all combined up, as David Brooks explains during this significant description of upscale tradition in the US. it really is not easy to inform an espresso-sipping professor from a cappuccino-gulping banker. chuckle and sob as you examine the knowledge age economy's new dominant type. wonder at their attitudes towards morality, intercourse, paintings, and way of life, and at how the individuals of this new elite have mixed the values of the countercultural sixties with these of the attaining eighties. those are the folk who set the tone for society this day, for you. they're bourgeois bohemians: Bobos.
Are you a Bobo?
Do you think that spending $15,000 on a media middle is vulgar, yet that spending $15,000 on a slate bathe stall is an indication that you're at one with the Zenlike rhythms of nature?
Does your newly renovated kitchen appear like an airplane hangar with plumbing? Did you decide your new fridge due to the fact that mere freezing is not chilly enough?
might you spend a bit extra for socially wakeful toothpaste -- the type that does not truly kill germs, it simply asks them to leave?
Do you're employed for a type of hip, visionary software program businesses the place every body involves paintings in mountaineering boots and glacier glasses, as though a 400-foot wall of ice have been approximately to return sliding throughout the parking lot?
Do youthink your academic credentials are only nearly as good as these of the shimmering at the "New York occasions" weddings page?
should you responded certain to any of these questions, you're most likely a member of state-of-the-art new top category. no matter if you did not, you'll nonetheless greater beware, simply because those Bobos outline our age. Their hybrid tradition is the ambience we breathe. Their prestige codes govern social existence, and their ethical codes govern ethics and impression our politics. "Bobos in Paradise" is a witty and severe examine the cultural effects of the data age and a penetrating description of ways we are living now.
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Additional info for Bobos in Paradise: The New Upper Class and How They Got There
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